Made in the USA: Built Right. Worn With Purpose.

We don’t use 'Made in USA' as a marketing label — it’s the backbone of our entire brand. Every hat, tee, hoodie, and patch we offer is sourced, stitched, or printed here in the U.S. by real people paid real wages. We exist for customers who actually give a damn about where their clothes come from — and we’ve been about this life since day one.

Our Story Is American — And So Is Everything We Build

We’re a Colorado-based brand founded in 2010 — started from survival and built from grief, grit, and community. What began as a way to cope turned into a voice, a platform, and a mission. Suicide awareness, mental health, hustle, loyalty, and purpose are stitched into every release we drop. We chose Made in USA not because it’s trendy — but because it’s the only way our story stays real.

What Made in USA Means to Us

• USA-grown cotton and premium blanks whenever possible
• Domestic embroidery and screen printing — no overseas factories
• Sustainable small-batch production — no fast fashion or mass dumps
• Support for local shops, digitizers, and manufacturers across the country
• Controlled production with transparency at every level

We Don’t Cut Corners, We Cut Threads — One by One

Our process is slow by design. We design, prep, and finish each release to meet our own strict standards. No mass drop shipping. No "designed in USA / made in Bangladesh" nonsense. Just clean design, top-quality stitching, and consistent craftsmanship handled on American soil from start to finish in the heart of Colorado.

Streetwear With Substance

We make clothes with a message — loyalty, grief, healing, rebellion, identity — and it matters to us that those stories are supported by how the garments are made. If you’re looking for real streetwear made in America, you just found it. No gimmicks. No fake flexes. Just real s**t built for real ones. Browse our entire catalog and choose from our best sellers and customer favorites.

Shop Our USA-Made Collections

- Loyalty Clothing
- USA-Made T-Shirts

Looking for Custom Work Made in the USA?

If you're here on business and need custom embroidery or screen printing made in the USA, we’ve got a full page for that — including local pickup and rush jobs. Click here to learn more.

FAQs About Our Made in USA Commitment

Are all your products actually made in the USA?

Yes — when we say made in the USA, we mean it. We don’t play the relabel game. Our pieces are sourced and finished in the United States with full transparency.

Do you offer organic or sustainable options?

Yes. Many of our garments are made from organic cotton or recycled blends, all sourced from U.S. manufacturers that prioritize ethical practices. We also carry specialty threads, inks, and chemicals to protect our sustainability and organic options.

Is everything made in Colorado?

No — while we operate out of Colorado, we also work with vetted partners across the U.S. including Texas, California, and North Carolina to ensure the best quality at every stage. All printing and embroidery is done in our Colorado facility.

Can I see where your items are made?

We believe in full transparency. If you're curious about sourcing or specific product info, just contact us and we’ll walk you through it.

What makes your brand different from others using Made in USA?

For us, Made in USA isn’t a gimmick or checkbox — it’s who we are. We're a family-built brand rooted in mental health, loyalty, and purpose. That’s not something you fake.

Want to Learn More?

Check out our About Page or hit us up directly. We’re open about our process, our sourcing, and everything in between. If you’re tired of brands lying about Made in USA — welcome home.