About Us

Welcome to Loyalty Vibes, one of the oldest underground urban clothing and streetwear store's online. Our motto is simple, fashion without judgements. We're the store where fashion, struggle and passion come together.

We're not your typical clothing brand because, we're the warriors who push the limits, speak the words unspoken and rebel against what society says we have to be, all while standing up for mental health awareness and honoring those lost to suicide. We're a combination of luxury and lifestyle, a movement for awareness, and a voice for those targeted by stereo types. But, most importantly we believe in creating something you will love.

Ever just need something quick so, you run to the store to find one simple thing and they just don't have it. Well, we have too and that's exactly why we're here. We don't just offer great styles and selections but, we also offer those contraversial pieces, what is afraid to be said as well as full customization too so, you can always have exactly what it is you were looking for. 

So, if you need a hat customized or want a gift personalized, we've got you covered. Not finding exactly what you're looking for but, want something made. Give us a call and get a quick quote.

Our Story 

In 2005, a young couple named Angel and Nicole found themselves at a crossroads in life, marked by an immense loss that shaped their future in ways they could never have imagined all with a brand new baby. Angel’s younger sister, barely 18, lost her battle with the silent torment of mental illness, leaving a deep scar that would forever change their world.

Grief is a complex journey, one that is often overwhelming, relentless, and intensely personal. For Angel and Nicole, this grief was suffocating. Angel's sister had been her closest confidant, her partner in life’s adventures, and in losing her, Angel lost a piece of herself. The pain, the questions, the what-ifs—they threatened to swallow her whole. But in the midst of that darkness, a glimmer of purpose began to take shape. It didn’t start as a grand plan or even as a business idea; it started as a way to cope with the pain.

Angel turned to art and creativity. It was a small, quiet habit at first, something to keep her mind and hands busy while her heart processed the weight of their loss. Nicole, ever supportive, stood by her side, encouraging her to find comfort in her art. What began as a coping mechanism, practically a babysitter for Angel’s restless mind and emotions, soon transformed into something more. Each design, each stitch, was a tiny step forward, an outlet for her to pour her emotions into something tangible and positive.

There’s something incredibly powerful about finding a way to externalize grief. For Angel, this wasn’t just a distraction; it became a pathway to healing. As she worked, she began to notice that the designs she was creating—whether they were regular printed t-shirts, embroidered hats or custom hoodies, they held meaning. They were symbolic of struggle, survival, pain, and the complexity of mental health struggles. In each creation, Angel found not just an escape but a voice for those emotions, a way to remember her sister while simultaneously reaching others who might be fighting their own battles in silence.

In 2010 the shift from a small distraction turned into a full-fledged business, was slow but raw. It wasn't motivated by profit but by the passion and desire to create something meaningful, something that mattered. Angel and Nicole realized that their journey—marked by pain, loss, struggle, and recovery—was a story that so many others could understand. Mental health struggles are universal, yet often isolating, and their business became a safe space for people who were looking for more than just cheap apparel. It became a community for connection, for awareness, for starting conversations that are too often left unsaid.

The heart of their brand is more than just fashion. It’s a mission to raise awareness about mental health, to break the silence surrounding suicide, and to provide hope for those still grappling with their own grief. Angel and Nicole’s story is woven into every product they create. For those who wear their designs, it’s a subtle reminder that they are not alone in their struggles. Each piece holds the message that mental health is important, that it’s okay to not be okay, and that there is strength in vulnerability.

What makes their story so compelling, so addictive to read and share, is its rawness. There isn't a script, no fancy bow tying it all together, no happy ending where the pain vanishes. Instead, there is a quiet strength in the ongoing journey of pain, struggle and hope. Angel and Nicole didn’t just build a business; they hustle together and built a community—a community that stands up for mental health awareness, that honors those lost to suicide, and that encourages healing through creative expression.

This story is one of survival and strength, of finding purpose through pain, and turning tragedy into a place for hope. Angel and Nicole’s journey is a testament to the power of healing, not through forgetting, but through surviving and sharing. Their business serves as a beacon for anyone who has ever felt the weight of loss and wondered how to move forward. It reminds us that even in our darkest moments, there is the potential for something beautiful to emerge.

 

Our Vision

At the center of our business is a deeply personal mission: to inspire healing, create connection, and raise awareness around mental health and suicide prevention. We envision a world where conversations about mental health are as common and essential as any other, where those struggling finally feel seen, heard, and supported. Through every stitch, print, and design we do, we aim to create more than just clothing—we want to weave stories of survival, hope, and strength into everything we do.

Our vision is to build a community rooted in compassion and support, where creativity becomes a tool for healing and self love and expression. By sharing our journey and opening the door for others to share theirs, we strive to break the silence surrounding mental health challenges, providing a platform for individuals to find comfort, solidarity, and the courage to keep moving forward.

We believe that through small acts, whether it’s wearing a t-shirt with a message of hope, sharing a story, or simply showing up for others, we can make a difference and make an impact in even just one life. We aspire to be a constant reminder that no one has to go through their struggles alone and that there is always light, even in the darkest of times.

Our vision is to continue growing, not just as a business but as a nationwide movement, where mental health awareness is woven into the very fabric of our lives. Together, we can spark change, support one another, and create a world where healing, understanding, and connection are at the forefront of society and our every day lives.

 

 

Our Commitment

We're committed to continually pushing the boundaries of fashion, evolving with your everyday style and changing the urban culture to provide you with a positive way to express yourself without being judged. Our journey is driven by our passion and the energy of our customers and we consider ourselves fortunate to be a part of your lives.

Join us in celebrating the raw, unfiltered beauty of pain, struggle and loss. Explore our collections, connect with us on social media and become a part of the Loyalty Vibes family.

Thank you for choosing Loyalty Vibes as your place to shop, your purchase makes a difference. Together, we can continue to release the powerful change of pain and struggle to redefine fashion into a positive means of all self love and expression for everyone, without judgements.

"You should never have anything around that makes you feel anything less than your best self. Choose Your Vibe"

 

 

Celebrating 10 Years Together

Thank you for celebrating 10 years with us! We couldn't have done it without you and we are excited to share this incredible moment with you.

On behalf of our entire team at Loyalty Vibes - We personally, "Thank You" and continue to strive to better serve you!

Celebrating 10 Years Of Service - Loyaty Vibes

 

Affordable Clothing Store Nearby

Looking for a clothing store near me or nearby? Shop with us at Loyalty Vibes for some of the best styles and a positive Colorado clothing store online. Not in Colorado, prefer to shop online, no worries we've got you covered. Order online today, and we'll ship it right to your door.

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We're here to help. M-F: 10 AM - 5 PM MST

If you have any issues with your order, click the chat button at the bottom to speak with a team member or fill out the form below and we will get back to you within 72 hours. Be sure to check your spam/other/junk folders for a response.

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Loyalty Vibes
19200 E. Colfax Ave.
Aurora, CO 80011,
United States

Operating Hours: MST
MON - FRI: 10:00AM - 5:00PM
SAT - SUN: 7:00AM - 7:00PM

Closed all major holidays