About Us

Welcome to Loyalty Vibes, one of the oldest underground urban clothing and streetwear store's, born and bred in the USA since 2010. Simple motto, fashion without judgements. A casual lifestyle store blending fashion, struggle and passion together to create some of the hottest urban streetwear styles for men, women and kids of all ages, cultures and generations.

Not your typical clothing brand. Helping others to heal with sarcasm and humor while keeping it 100. Warriors pushing limits, speaking the words unspoken and rebelling against what society says you should be, all while standing up for mental health awareness and remembering those lost to suicide. A combination of luxury and lifestyle with a path for awareness and a voice for those targeted by stereo types. Most importantly, fresh styles to look and feel your best.

Ever need something quick from the store and they just don't have what you went looking for or what you were needing. Of coarse you have, we all have and that's exactly why we customize it. You pick it and we'll stick it. Great styles and selections with full customization so, you can personalize it the exact way it was you were looking for. 

Need a custom hat or want a gift personalized, we've got you covered. Not finding exactly what you're looking for but, want something. Give us a call and get it done, today!

Our Story 

In 2005 a young couple, Angel and Nicole found themselves at a crossroads in life, floored by an immense loss that shaped their future in ways they could never have imagined, all with a brand new baby. Angel’s younger sister, barely 18, lost her life to the silent battle of suicide, leaving a deep scar that would forever change their lives and break their world.

Grief is a complex journey, one that is often overwhelming, relentless, ugly, and intensely personal. For Angel and Nicole, this grief was suffocating. Angel's sister had been the next closest person, her partner in life’s adventures, and in losing her, Angel lost a big piece of herself. The pain, the questions, the what ifs, they threatened to swallow em up. But in the midst of that darkness, they found a small light and a purpose began to take shape. It didn’t start out planned or even as a clothing company, it started as a simple way to cope with the pain.

Trying to find a way to deal with the emotions, Angel turned to art and creativity. It was a small and quiet venture at first, something to keep busy while processing the weight of their loss. Nicole had just lost her dad shortly, before. Filled with heartache and grief, standing side by side, picking up the pieces and fighting to move forward together. What began as a coping mechanism for Angel’s raw emotions and restless mind, soon transformed into something more, something bigger. A tiny step forward, a new emotion on paper and a fresh new stitch on a hat was an outlet to pour all of those crazy emotions into something tangible and positive to move forward.

There’s something incredibly powerful about finding a way to externalize grief. For Angel, this wasn’t just a distraction, it became the road to healing. Working more and more Angel began to notice the styles being created whether they were custom hoodies, embroidered hats, or just plain ole printed t-shirts, they held a personal meaning inside. They were symbolic of the struggles, survival, the pain, and the complexity of mental health struggles they experienced. In each new creation, Angel found not just an escape but a voice for those emotions and feelings, a way to deal with the pain and remember her sister while simultaneously reaching others who might be fighting their own battles in silence.

In 2010 the shift from a small distraction turned into an all out clothing company, was a little messy but raw and real nevertheless. It wasn't motivated by money, but by the passion and desire to create something meaningful, something that mattered. Angel and Nicole realized that their journey marked by the pain, the loss, the struggles, and recovery was a story that so many others could understand. That is the point when their company became a safe space for community and family, others who were looking for more than just cheap apparel. It became a community for connection, awareness, encouragement, often for things left unsaid and for those who felt alone or left behind. Mental health struggles are universal, yet often isolating.

The heart of their brand is more than just fashion. It’s a heart felt mission to raise awareness about mental health, mental illness, suicide, breaking the silence surrounding suicide, and providing hope for those still wrestling with their own grief. Angel and Nicole’s story is grooved into every product they make. For those who wear their styles and designs, it’s a subtle reminder that they are not alone in their struggles. Each piece represents the message that mental health matters, suicide matters, it is important and it’s okay to not be okay and there is strength in vulnerability.

What makes their story unique is their ability to share their personal vulnerabilities for others. There isn't a script, no fancy bow tying it all together, no happy ending where the pain vanishes, it's real and raw without filters. Instead, there is a quiet strength in the ongoing journey of pain, struggle and hope. Angel and Nicole didn’t just build a company, they struggled and hustled together to build a community, a family that stands up for mental health awareness, that remembers those lost to suicide and encourages healing through positive outlets.

This story is for survival and strength, finding purpose through the pain and turning tragedy into a place for hope. Angel and Nicole’s journey is a testament to the power of healing, not through forgetting, but through surviving and sharing. Their company serves as a community for anyone who has ever felt the weight of grief, loss or struggle and wondered how to move forward. It reminds us that even in our darkest moments, there is the potential for something beautiful to bloom and you're not alone.

Our Vision

At the center of our company is a deeply personal mission: to inspire healing, create connection, and raise awareness around mental health and suicide. We envision a world where conversations about suicide prevention and mental health are as common and essential as any other, where those struggling finally feel seen, heard, and supported. Through every stitch, print, and design we do, we aim to create more than just clothing, we want to inspire, share stories of survival, hope, and strength.

Our vision is to continue to build a community rooted in compassion and support, where fashion becomes a way of healing, respecting self love and educating those unaware. By sharing our journey and opening the door for others to share theirs, we strive to break the silence surrounding mental health challenges, providing a family for everyone to find comfort, solidarity so no one's left behind, and the courage to keep moving forward.

We believe that through small acts, whether it’s wearing a simple t-shirt with a message of hope, sharing a story, or simply showing up for others, we can make a difference and we can make an impact in even just one life. We aspire to be a constant reminder that no one has to go through their struggles alone and that there's always a light, even in the darkest of times.

We strive to continue growing our community as a worldwide path, where mental health awareness and suicide prevention are woven into the very fabric of your everyday lives. Together, we can spark change, support one another, and create a world where healing, understanding, and connections are at the forefront of society in our every day lives.

Our Commitment

We're committed to continually pushing the boundaries of fashion, evolving with your everyday style and changing the urban culture to provide you with a positive way to express yourself without being judged. Our journey is driven by our passion and the energy of our community and we consider ourselves fortunate to be a part of your lives.

Join us in celebrating the raw, unfiltered beauty of pain, struggle and loss. Explore our collections, connect with us on social media and become a part of the Loyalty Vibes family.

Thank you for choosing Loyalty Vibes as your place to shop. A portion of every order supports mental health and suicide prevention services, globally. Your purchase truly makes a difference. Together, we can continue to release the powerful change of pain and struggle to redefine fashion into a positive means of all self love and expression for everyone, without judgements.

"You should never have anything around that makes you feel anything less than your best self. - Choose Your Vibe"

Celebrating 10 Years

Thank you for celebrating 10 years with us! We couldn't have done it without you and we are excited to share this incredible moment with you.

On behalf of our entire team at Loyalty Vibes - We personally, "Thank You for your support!"

Affordable Clothing Store Nearby

Looking for a clothing store near me or nearby? Shop with us at Loyalty Vibes for some of the best styles and a positive Colorado clothing store online or in store if you're local. Not in Colorado, prefer to shop online, no worries we've got you covered. Order online today, and we'll ship it right to your door.